Cinemax nabs privileges to 'Primos'

Cinemax has acquired U.S. pay TV and VOD privileges to Spaniard Daniel Sanchez Arevalo's social comedy "Primos" (Cousinhood).Offered by Barcelona-based sales outfit Film Factory Entertainment, pic premieres Stateside in This summer.A Warner Bros. release, "Cousinhood" was the 4th-greatest grossing The spanish language pic of 2011, cuming an upbeat E3.5 million ($4.7 million).Sanchez Arevalo's third feature was created by a couple of Spain's most worldwide-minded production companies, Mod Prods and Atipica Films.Vicente Canales' Film Factory just extended its business model with Jose Antonio Felez's Atipica, inking worldwide sales privileges on Alberto Rodriguez's action thriller "Grupo 7" (Unit 7).At Berlin, Film Factory is showing purchasers having a first teaser promo of "Unit 7," that is now in publish.Author-director Alberto Rodriguez, who broke through in 2005 with coming-of-age pic "7 Virgins," came on real-existence occasions for "Unit 7."Film removes a semi-official police unit fighting drugs and prostitution in downtown Seville prior to the 1992 Intl. Expo.Pic toplines Spain's most popular local thesp, Mario Casas ("Three Meters Over the Sky," "Brain Drain"), alongside Antonio p la Torre ("The Final Circus") and Inma Cuesta ("The Sleeping Voice").Warner Bros. opens "Unit 7" in The country April 4 on around 250 prints. Contact the range newsroom at news@variety.com