Saturday, March 3, 2012
'Phantom' hits mark, boosts biz
The publicity received by "The Phantom in the Opera" over its 10,000th performance a couple of days ago may be needing to repay: The 24-year-old Broadway stalwart saw sales spike in Week 39 (Feb. 20-26), standing up for in the frame that shown relatively healthy for almost all the Rialto."Phantom" ($985,906) was up greater than $180,000, or 23%.Adding towards the pot were robust returns for "Dying from the Sales rep" ($692,172 for seven perfs) the revival broke a b - -.To. record within the Barrymore Theater within the second week of previews. The expansion turns consumer heads getting a properly-known title together with a cast including Philip Seymour Hoffman and Andrew Garfield."How you can achieve Business Without Really Trying" ($823,986) saw a notable rise, while using musical revival probably starting to benefit from the incipient cycle of academic breaks that literally brings the youthful fans of Nick Jonas, the production's latest topliner."Stick Fly" ($449,964), meanwhile, possess a push from last-minute biz within the final frame round the boards, climbing 23%.Overall, sales were up slightly, climbing about $245,000 to $20.3 million for your 26 shows round the boards. Attendance was up around 7,000 to 217,156.The 17 musicals made $16,225,943 for 79.9% in the Broadway total, with attendance of 167,119 plus an average paid out admission of $97.09.The nine plays made $4,089,267 for 25.1% in the Broadway total, with attendance of 50,037 plus an average paid out admission of $81.72. Contact Gordon Cox at gordon.cox@variety.com
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